Banner Advertising Tips that Give Results
A lot of people make fun of banner advertising, and that’s ok, but what they really don’t know is that if you know what you’re doing it can send incredible traffic that is targeted to your offers. There is something really different about advertising with banners, and it can be a lot of fun especially when its highly profitable. There was a time when banner advertising was being bashed by people, but that has come and gone while certain people have continued to make impressive profits with them. There’s great money to be made using banner advertising, and we’re going to serve-up some hot tips you can use, today.
We’ll start with banner copy, and one thing you must have is a call to action on your banners. One common experience is advertisers may not know to use the call to action statement on their banners, and when that happens they experience low conversion rates which is expected. A strong call to action does exactly what it implies, you tell people what you want them to do such as, “Click Here.” Quite often people need to be told what action to take, and it has been proven over and over that a call to action increases converion rates. Banners are a means for advertising, and that means even one sentence of banner copy must adhere to copywriting practices if you want the banners to convert well. The call to action you use depends on your market and overall theme – but you should test it. Make your banner compelling and use a strong call to action. Most of these particulars happen to be really important, therefore wear a nice pair of eyeglass frames to look over closely.
When you’re writing the text of your banner ads, you should use powerful words that invoke the emotions of your prospects. You can study other banners that are live and get good ideas for strong words to use. Banner ad copy must be very, very tight with no wasted words. There is nothing wrong with studying and learning from other people’s banners – just don’t steal their banner copy, etc.
Last but not the least; don’t make the mistake of just sticking to one banner ad design, but instead go beyond it and have at least 2-3 variations of your ad. It’s also good to slightly change designs because banners do have a shelf life on the same sites. Rotating banners from one site to another is very common, and it’s necessary too.

